A new ERA of CANDY and STREETWEAR

A NOTE FROM FOUNDER & CCO (Chief Candy/Clothing Officer)

Building Snäsk came from a personal need — to create something that reflected my culture, my taste, and my values. I grew up in Sweden with Swedish candy and saw a gap in North America for something that felt elevated, design-forward, and meaningful.

Snäsk isn’t just about better quality and ingredients or better branding — it’s about reshaping how we experience snacks and style.

It’s also about amplifying Swedish culture in a way that feels bold, relevant, and completely new.

I hope Snäsk becomes part of your routine — a go-to for when you want to snack with intention. Something that tastes good, looks good, and stands for more.

Tack — that’s “thank you” in Swedish. Appreciate you being here. <3

Born in Sweden. Built in Montreal.

XO - Oliver

Swedish-made. Culture-forward. Ingredient-conscious.

What makes Swedish candy better? Higher-quality ingredients, wild flavors, and a taste that hits harder than anything you’ve had. It’s cleaner candy — made with real sugar, fewer additives, and mostly natural coloring. Plus, many are vegan and gluten-free. We use real sugar, because real sugar isn’t the problem — excess is. That’s where lagom comes in: a Swedish way of living that’s all about balance, not extremes. I grew up with this candy. It’s what inspired Snäsk. It’s proof that you don’t have to sacrifice flavor to eat better — and you don’t have to eat junk for it to taste good.

Cultural Fashion

Snäsk started with candy, but it has always been about more than what is in the bag. Our apparel is an extension of the same vision: clean, minimal, and intentional. Not fast fashion, not throwaway merch. Just thoughtful pieces that carry the Snäsk energy beyond candy, designed for people who care about culture, design, and what they wear.

Behind the name

Snäsk comes from the Swedish word snask — it means candy and treats but in slang, it also means gossip. We added the ‘Ä’ to give it even more of a Swedish feel. It’s not just a name. It’s a nod to where we’re from and how we like to do things: sweet, playful, and made to be talked about.

People have laughed at IKEA names for years, but Snäsk isn’t just another quirky Swedish word. It’s the start of something different. Whether you spell it Snask or Snäsk, you're getting a piece of Sweden wrapped in something unapologetically good.

Welcome to the club.